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RECYCLED FABRICS
REPREVE
Following the immense support of our Sustainability Promise initiatives, we have continued to search for new ways to reduce our impact on the environment and shrink our carbon footprint. One issue that we want to help solve is the amount of rubbish that is polluting our waterways, forests, beaches, and landfills. We eliminated the plastic wrapping our gear and replaced it with a biodegradable card wrap, however, we wanted to take it a step further.
And we have!
We are thrilled to have be partnered with Unifi® and REPREVE®, the worlds leading recycled fiber manufacturer, since 2019 to make our technical hunting fabrics out of recycled plastic bottles. We’re ecstatic to be the first hunting company in the world to use REPREVE® recycled fibers and help them recycle over 20 billion plastic bottles, and counting.
HOW IT'S DONE
Step 1: Used plastic bottles are collected and cleaned.
Step 2: The clean bottles are shredded and melted into plastic chips.
Step 3: The chips enter a state of the art extrusion and texturing process and transformed into fibers.
Step 4: The fibers are knitted or woven to create the fabrics that make our high-performance hunting gear.
THE BENEFITS
This means gear like our jackets, mid-layers, trousers and gloves will be directly reducing the amount carbon waste polluting the air, as well as removing plastic and rubbish destined for landfills. This comes at approximately 50 bottles per jacket/trouser.
A huge benefit is that we’re conserving resources by finding a new life for used products. Compared to creating virgin fiber, making our recycled fabrics offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process.
Once our gear has loyally served you and your hunting adventures for years and has finally done its dash, the material can be stripped apart and turned back into the new fiber to create a whole new product.
WILL THE QUALITY OF THE GEAR SUFFER?
NO! Not in the slightest. Once the bottles have been cleaned and processed, the actual fabric fiber itself is constructed using the same process. There is no difference in performance or feel, just massive gains in reducing the amount of waste being dumped in landfills and greenhouse gasses being release into the atmosphere.
RECYCLED COTTON
Approximately 10,000L of water is consumed to produce 1kg of cotton. As part of our sustainability journey, we are always seeking new ways to reduce our impact. In line with this, we have added 65% recycled cotton to almost all our new season tees.
Our recycled cotton is derived from gathering cotton scraps on factory floors. The fibres are then mechanically shredded, so they can be re-spun into new yarn.
HOW DOES THIS HELP?
With our recycled cotton being sourced from excess fabrics collected from the apparel industry we are:
1. Decreasing the amount of textile waste that reaches landfills.
2. Significantly reducing the amount of water used in the clothing production process.
3. Reducing the use of fertilizers, pesticides and insecticides that effects both the land and the workers.
4.Reducing CO2 emissions and water pollution resulting from dyeing.
